Find out who actually wants this
Decision
Instead of guessing at a persona, I treated the first two weeks as research: watching which AI-video creators were already posting, what they complained about, and what formats they reused.
Workflow
- Pulled a list of ~50 creators posting AI video weekly
- Logged hooks, lengths, and comment themes in a simple sheet
- Grouped complaints into three buckets: too slow, too technical, too expensive
Strategy
Position Miraflow against the 'too technical' category, a gap nobody was addressing directly.
Outcome
A one-page audience brief that every later decision pointed back to.
